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Paid Ads: Meta Ads and Google Ads for Small Businesses
Beginner Personal Development

Paid Ads: Meta Ads and Google Ads for Small Businesses

Run your own ads on Facebook, Instagram and Google with a small budget, and know whether they are really paying off. Start with the basics: the goal, the funnel and how much to spend. Then build a Meta Ads campaign (objective, audience, creatives, Advantage+ settings) and a Google Search campaign (keywords, match types, negative keywords, ads that get the click). Learn to measure for real with the Meta Pixel, the Conversions API, Google conversions and UTM links, and why the platform's number is not your scoreboard: cost per lead alone misleads, a pixel can count the same sale twice, and a page that leaks wastes every click you paid for. Finish by reading the metrics, running clean A/B tests, scaling what works and preparing for Black Friday. Platform names and screens change often; the course says what each setting does, as of October 2026.

5 modules 10 lessons 4 h 250 questions
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Course content

1 Fundamentals 2 lessons · 11 min
1 Paid Traffic 101: Goal, Funnel and When to Advertise 5:35 2 Your Budget: What a Customer Is Worth 5:36
Practice · 0 of 50 questions Practice →
2 Meta Ads 2 lessons · 13 min
3 Meta Ads Manager: Campaigns, Audiences, Advantage+ 6:40 4 Meta Creatives That Find Your Customers 5:51
Practice · 0 of 50 questions Practice →
3 Google Ads 2 lessons · 13 min
5 Google Search Ads: Keywords That Bring Buyers 5:55 6 Google Ads: Ads, Bidding, Performance Max, AI Max 6:40
Practice · 0 of 50 questions Practice →
4 Measurement 2 lessons · 12 min
7 Meta Pixel and Conversions API: Counting Right 6:20 8 Google Conversions, Consent Mode and UTM Links 5:58
Practice · 0 of 50 questions Practice →
5 Optimization and Scale 2 lessons · 11 min
9 Reading Your Metrics and Running A/B Tests 5:40 10 Scaling Up and Getting Ready for Black Friday 5:35
Practice · 0 of 50 questions Practice →

Tips

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Fundamentals Pick one goal before you spend a cent One campaign, one result you can count Fundamentals Know the most you can pay for one customer Margin first, ads second Fundamentals Test the whole path on your phone before you pay for clicks Never send paid traffic to a page that leaks Fundamentals Count real signups and sales, not just cost per lead Cost per lead alone is the wrong scoreboard