Run your own ads on Facebook, Instagram and Google with a small budget, and know whether they are really paying off. Start with the basics: the goal, the funnel and how much to spend. Then build a Meta Ads campaign (objective, audience, creatives, Advantage+ settings) and a Google Search campaign (keywords, match types, negative keywords, ads that get the click). Learn to measure for real with the Meta Pixel, the Conversions API, Google conversions and UTM links, and why the platform's number is not your scoreboard: cost per lead alone misleads, a pixel can count the same sale twice, and a page that leaks wastes every click you paid for. Finish by reading the metrics, running clean A/B tests, scaling what works and preparing for Black Friday. Platform names and screens change often; the course says what each setting does, as of October 2026.